In a project about graphic design we were asked to design a magazine cover which represented a passion of ours. My project was called "bike culture" as bikes have always been a great interest of mine. Searching for inspiration I found a large number of mainstream bike magazines, but most of them were describing the mechanics rather than looking at biking as a culture. Bike Couture is a magazine focusing on the sentimental part of riding your bike by bringing the stories people have about biking. The cover was inspired by the thought of chasing your own shadow.